The Transformation of Islamic Investment Among Generation Z through Digital Platforms

Abstract

This study aims to analyze the investment behavior of Generation Z (Gen Z) in the Islamic capital market in the digital era. Gen Z is known as a generation that is highly adaptive to technology and concerned with ethical values and sustainability. In the context of investment, a growing interest among Gen Z in sharia-based investment products has emerged, such as Islamic stocks, Islamic mutual funds, and retail sukuk. This study employs a qualitative method with a descriptive approach, where data were obtained through in-depth interviews, observation of Islamic investment community activities on social media, and a literature review from secondary sources such as reports from OJK, BEI, and academic publications. The findings indicate that the primary motivations of Gen Z in investing in the Islamic capital market are the desire to earn halal profits in accordance with Islamic principles, as well as trust in the transparency of the Islamic financial system. However, challenges remain, including low Islamic financial literacy and the influence of social media trends that encourage short-term investment behavior. This study concludes that Gen Z holds significant potential to strengthen the Islamic capital market in Indonesia through the utilization of digital technology, sharia-based financial education, and increased awareness of sustainable Islamic investment values.