Challenges and Opportunities In Strengthening Sharia Financial Literacy In The Digital Era Towards Investment Interest Of The Millennial Generation: A Literature Review

Abstract

The rapid development of digital technology presents significant opportunities for the development of the Islamic economy in Indonesia, particularly in improving financial literacy among the millennial generation. However, the low level of understanding of Islamic financial principles and limited interest in halal investments remain major obstacles. This study aims to explore the challenges and opportunities in strengthening Islamic financial literacy in the digital era and its implications for the investment interest of the millennial generation. This study uses a literature review method (library research) with a descriptive qualitative approach, utilizing data from scientific journals, official reports from the Financial Services Authority (OJK), Bank Indonesia, KNEKS (National Islamic Finance Commission), and related academic publications. The analysis is conducted through data reduction, interpretation, and conclusion drawing to obtain a comprehensive understanding. The study results show that digitalization provides an effective means through e-learning, social media, and Islamic fintech to spread Islamic financial literacy. However, obstacles remain, such as low religious awareness, limited formal education, and the prevalence of misleading information. Therefore, synergy between educational institutions, the government, and financial institutions is crucial to creating an adaptive and sustainable Islamic financial literacy ecosystem that encourages interest in halal investment among millennials