Business Communication Ethics in The Era of Artificial Intelligence As A Moral Basis For Sustainable Innovation

Abstract

The artificial intelligence revolution has engendered a paradigmatic shift in business communication practices, precipitating multifaceted moral predicaments concerning transparency, accountability, and ethical responsibility. This study endeavors to formulate a holistic ethical framework that synthesizes communication, technological, and business dimensions as normative foundations for responsible and sustainable technological innovation development. The research employs a literature review methodology with a qualitative descriptive-analytical approach, integrating perspectives from Arnett's Communication Ethics Theory (2008), Luppicini's Technology Ethics Theory (2009), and Velasquez's Business Ethics Theory (2012). Thematic content analysis techniques were utilized with source triangulation for data validation. Research findings demonstrate that AI implementation in business communication encounters substantial impediments in preserving principles of openness, integrity, and communicative accountability. The synthesis of three theoretical frameworks yields a comprehensive model that directs human-centered, equitable, and sustainable AI development. The study underscores the significance of ethics-by-design approaches and the expansion of corporate social responsibility constructs to ensure technological innovation not merely generates economic efficiency but also advances social justice and long-term sustainability within digital business ecosystems.