International Marketing Management Strategies in Vocational High Schools

Abstract

This study aims to explore the educational marketing management strategy implemented by SMK Boash 1 Kota Bogor to increase new student enrollment. Using a qualitative method and an in-depth, findings indicate that planning involves rebranding, international curriculum implementation, and strategic collaboration with external parties. Marketing implementation utilizes social media and school partnership networks. Supporting factors include creative human resources and government collaboration, while barriers involve external issues and financial constraints. The study concludes that proper and adaptive promotional strategies significantly boost student interest. Further recommendations include strengthening digital coordination and continuous staff development.