Digital Self-Esteem and the Sustainability of Gen Z Muslim Lifestyles: Ethical Perspectives and Business Innovation

Abstract

This study aims to analyze the relationship between digital self-esteem and the sustainable lifestyle of Muslim Generation Z through the lens of Islamic ethics and digital business innovation. The rise of a digital consumerist culture highlights the tension between the desire for social visibility and the Islamic values of simplicity and responsibility. Using a qualitative descriptive approach through a literature review, this research examines national and international studies on digital psychology, Islamic business ethics, and sustainable lifestyle. The findings indicate that digital self-esteem plays a crucial role in shaping consumption behavior and social identity among Muslim Gen Z. Islamic ethical values such as wasathiyyah (moderation), qana’ah (contentment), and amanah (trustworthiness) serve as moral mechanisms for controlling digital consumption. Integrating Islamic ethics into digital business innovation has the potential to strengthen positive self-esteem, promote responsible consumption, and support the achievement of Sustainable Development Goals (SDGs) 8, 12, and 13. Therefore, this study emphasizes the importance of developing an ethical and sustainable digital business ecosystem that aligns with Islamic spiritual values, fostering a generation of Muslim youth who are productive, ethical, and environmentally conscious.