Between the Digital Stage and the Real Classroom: Uncovering the Impact of Teachers Being Education Influencers on the Education Landscape

Abstract

This research aims to comprehensively investigate the phenomenon of teachers transforming into education influencers in the digital age and its impact on the educational landscape. This phenomenon presents a new dynamic in which teachers not only play a role in physical classrooms, but also build a significant presence and influence on online platforms. This research will explore the potential positive effects, such as increased student motivation and engagement through creative content, broader dissemination of innovative teaching practices, and the formation of collaborative online learning communities. On the other hand, this study will also analyse potential negative effects that may arise, including issues related to teacher professionalism, the validity of shared information, pressure to continuously produce content, and potential distractions from the primary role as an educator in the classroom. Through a qualitative approach with in-depth case studies of several teacher influencers and analysis of their social media content, this research will identify patterns, trends, and challenges faced. Additionally, students', fellow teachers', and parents' perceptions of this phenomenon will be explored through interviews and surveys. The research findings are expected to provide a deeper understanding the dual implications of teacher influencers on teaching practices, professional development, student interactions, and the overall image of the teaching profession. These findings are expected to serve as a foundation for the development of wise policies and guidelines in responding to this evolving phenomenon, in order to maximise its positive potential and minimise its negative impact on the world of education.