Increasing Bread Sales with Sharia Principles and Creativity: A Case Study of PDSM Bread UMKM

Abstract

This study aims to explore ways to increase bread sales at the PDSM Roti MSME, a small and medium enterprise (SME) that implements Sharia principles and utilizes creativity in its business management. Prioritized Sharia principles include the use of halal ingredients, avoiding usury, and implementing Islamic business ethics such as honesty and social responsibility. Creativity is realized through the development of product innovations, diverse flavor variations, and marketing strategies that adapt to market demand. Qualitative methods including observation, interviews, and document analysis were used to gather information. The findings indicate that combining Sharia principles with a creative approach to operations can increase customer trust and competitiveness in the market. The implementation of halal certification and consultation with Sharia experts confirm the halal aspects of the product. Product innovation and marketing through digitalization have proven effective in increasing sales and expanding the market. This research contributes to the development of sustainable Sharia-compliant bread businesses and can serve as a reference for other MSMEs in increasing sales through Islamic and innovative approaches.