Educational Marketing Management Strategies to Attract New Students at Weru Lor 2 Public Elementary School

Abstract

Competition between educational institutions in attracting students, especially in academic institutions in the same area. Every educational institution is required to have a strategy for managing and promoting itself. One effective way is by implementing a targeted education marketing management strategy. This study aims to identify strategies for managing education marketing and enhancing school image to increase the interest of new students. This research is a descriptive qualitative study using data collection techniques, namely interviews, observations, and documentation studies. The results of the study show that the concept of Philip Kotler's 7P includes product, price, place, promotion, people, process, and physical evidence. Each of these aspects has a role in strengthening the school's image. A good school image has an essential role in increasing public trust. A well-managed education marketing management strategy and school image are the main factors in attracting new students